Forming a "convergence and cost-effectiveness effect" of brand sinking.For these large brands, it is tantamount to gaining a huge Special Database business increment and expanding the user base. Taking the high-end mother and baby brand babycare as an example, by participating in the Gathering Day event, 770,000 mother and Special Database baby products were sold in three days, which is equivalent to the sales volume of more than 1,000 offline stores in one day.
Transactions in cities increased by 489%, and transactions in fifth-tier cities increased by 507%.The mystery of these phenomena is that Juhuasuan Special Database is helping brands launch customized models for the sinking market on a large scale.The so-called customized model is a collection of Alibaba's comprehensive insights into consumers, and in the form of data feedback to guide manufacturers to re-plan and re-design different Special Database product lines to meet the preferences of users in different circles. For example, an easy-to-observe phenomenon is that mainstream consumer groups.
In economically developed regions prefer dark clothes, while in less-developed regions, bright colors are preferred. Such insights obviously Special Database have crucial guiding significance for product design. Alibaba, which has a rich product line, has a large contact surface with users, and the integrated user preference dimensions are naturally Special Database more, the granularity is finer, and the guiding significance is stronger. At the same time, another core mission of Juhuasuan is to help upstream processing.